S.E.O. is form of online marketing and stands for “search engine optimization” (or search engine marketing). It is the process of making a site and its content highly relevant for both search engines and those who use search engines to find websites. Successful search marketing helps a site gain top positioning for relevant words and phrases. Put simply, S.E.O. is the process that brings customers to you on the web.
Search Engine Optimization
Top SEO Criteria Consideration Factors
SEARCH ENGINE OPTIMIZATION
…is a world of details, a world of creative thinking, and a subject with many rules to remember and follow… rules that change from week to week. To get your website found in the search engines,you need to spend time on the details. It’s an every updating world of rules and we are here to help you follow them.
We have compiled a list of the important pieces needed to get your site ranked well in the major search engines. There are many other factors that play in besides this list, but it is a good place to start. If you follow these guidelines, you’ll stand a much better chance of placing well, and you’ll be off to a good start. Remember, we can help you at any stage of the process.
TITLE META TAG
The title tag is what displays in the top blue bar of Internet Explorer. It’s also what shows up as the headline in the SERPs (Search Engine Results Pages) when your site is displayed in Google, Yahoo, MSN and so on.
The title tag of your web pages should be easy to read and designed to bring in traffic. By that, I mean that your main, unique keyword phrase should be used toward the beginning of the tag.
Don’t put your company name first, unless you are already a commonly known name. People are likely searching for what you have to offer, not your name.
DESCRIPTION META TAG
The description tag is the paragraph which comes up below the title tag that people will see when your page comes up in the search results.
Your description tag should be captivating and written to attract business. It should be easy to read, and compel the reader to act right now and follow your link. Without a description tag, search engines will frequently display the first text on your page. You have the ability to change this by writing a good description tag now with proper use of punctuation, and with readability, using your subject and geographical references.
KEYWORDS META TAG
Many say that the importance of Meta keyword tags fluctuates from month to month between different search engines. Many debate that they are no help at all on certain search engines.
However, you’ll NEVER be penalized on any search engines for using relevant targeted keywords in moderation, and they can only help you with many, especially Yahoo.
Avoid overloading your keyword metatags with too many keywords. Just use relevant tags that apply directly to the content of that particular page, and don’t overdo it.
When you roll your cursor over an image on a webpage and a small yellow box comes up, it is called the ALT tag. Every relevant image should have an alt tag with your key words or phrases in it.
A proper ALT tag goes after the file name, and before the Align indicator. Note that the ALT tag is no longer being considered for ranking purposes by some search engines. That said, it still cannot HURT you, and will still help you with some engines.
The text of each page is given more weight by the search engines if you make use of header tags and then use descriptive body text below those headers. Bullet points work well too. It is not enough to merely BOLD or enlarge your text headlines, learn to use header tags.
In addition to having image links or buttons on your web pages, you should have text links at the bottom or elsewhere. The text that the viewer sees when looking at the link is called the link text. Link text is very important, and is actually one of the most frequently overlooked aspects of web design. Pay attention and make links that work – both internal to the site and external to other important sites.
Using a site map not only makes it easy for your users to see the entire structure of your website, but it also makes it easier for the search engines to spider your site. When the search engine spiders come to visit, they will follow all of the text links from your main index page. If one of those links is to a site map, then the spiders will go right to the sitemap, and consequently visit every page you have text linked to from that site map. On the site map page, try to have a sentence or two describing each page, and not just a page of links.
“RELEVANT” INBOUND LINKS
Relevant means similar industry or subject related sites linking to your site. Today, no other single strategy can get your site ranked higher faster than being linked to by many other relevant websites. If there are other websites in your industry that you can trade links with, it will help your site tremendously. Link to others, and have them link to you. It’s proven, and it works. To see who’s linking to you, in Google type the following… links: yourdomain.com .
Not to be forgotten of course, is the actual content of your webpage. It must be relevant helpful information that people want to read. These days, each webpage should be hard focused on one specific product or subject, in order to rank highly for that search phrase. Ideally, each page should have between 400 to 600 words on it. Too few, and the search engines won’t consider your page to be relevant enough. Too many words and the search engine spiders may have a hard time determining the actual subject or focus of the page.
Use your keywords or phrases often, and use them at the beginning of your paragraphs wherever possible. Don’t overuse them and make the page sound phony, but don’t write a page about a certain subject, and not mention that subject repeatedly either. Reading it out loud to yourself is a great way to judge how natural your text sounds.
Concentrate on writing quality pages that actually appeal to the human reader. Write pages that provide the reader with exactly what they are looking for; that is, information about the exact search phrase they’ve entered.
With all of these tidbits of information, it’s tempting to think that you can stuff hundreds of keywords into your title, or create a page with a key phrase being used hundreds of times in headers, text links, ALT tags, bullet points etc. but that cannot help you. In fact, it can penalize you, and get your website banned from certain search engines.
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